OMG, it is taking me SO long to come back to the blog and write about new cool things!
I do get discouraged about how little people still seem to care about sustainable and ethical fashion, but every now and then, I get a glimpse of hope when I find new companies doing things right and making products I actually want to wear. There is still hope!
My latest discovery is hemp underwear. I had never bought anything like this or even knew hemp underwear was a thing, but I was pleasantly surprised with this company, from the buying experience to the quality of the product.
WAMA Underwear makes hemp underwear, that is all they make. I like this because I think that’s important for new companies: they are not trying to make everything or anything. They are making one thing and they are doing it well!!
I got some undies from them and they were super comfortable. The first thing that I noticed was the fit. Thongs can be uncomfortable if they are too tight in the wrong areas or too loose, or if they cut your skin… there is a very delicate balance in underwear being “just tight enough” and these ones were perfect! Maybe I got lucky, but the size Small was a perfect fit in every way. They also have this inner green elastic band that I hadn’t seen before and I suspect that is part of their great fit.
I also got a high-waisted cheeky to try on because, even though I don’t really wear those a lot, I like the look and the secret is that I would wear them as pajamas in the summer. You know me and high-waisted stuff… It is perfect!
The other thing I love about this underwear collection is that it is all black, which is my preferred color for, well, you know, everything.
So now that I’ve tried these on, I want to get rid of all my old underwear and replace it with WAMA. Ann all-black underwear collection? Sign me up!
But how sustainable is hemp, really? While my general view is that, the fabric is just one aspect of what must be taken into account to label a product “sustainable”, it seems to be widely accepted that hemp is a much more sustainable option when compared to the excessive water-consuming cotton or the oil-based polyester.
Hemp fabric is naturally anti-bacterial, with anti-odor properties. Super comfortable, breathable and gets softer with every wash. Hemp is also organic, eco-friendly and can help save the planet.
wamaunderwear.com
Hemp is technically a weed, which means it grows well with little water and no pesticides or fertilizers. It takes up relatively little space, produces more pulp per acre than trees, and is biodegradable. Hemp is also said to have lower carbon emissions and help replenish the soil quality.
For all those reasons, but also and most importantly, because it’s a substitute that doesn’t mean you have to compromise on quality, I welcome these new hemp alternatives with open arms.
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